Certainly our olive oil isn’t a lifestyle accessory for Instagram. This does not apply to all small production olive oil makers. We don’t do a second pressing so there is no sizzle coming from us!
The aesthetic groupthink observation is spot on. Every DTC brand now feels like it went through the same branding agency. What's intresting is how this works sometimes like with Bold Bean making people actually care about beans. The cultural laundering bit about olive oil is brillant. Taking somthing ancient and turning it into content for people with good aprons is such a perfect way to describe modern food marketing.
It’s conflicting - sometimes I appreciate the increased awareness of a good and under-appreciated ingredient (beans) and I love that people get to see how good they can be when done well. On the flip-side, you can get sans serif jarred beans in any Turkish shop for £1.29. But I suppose that’s a bit like designer clothing; slap a label on it and bang
DOING THE LORDS SUBSTACKING: the me-too-ification of the UK shoppy shop olive oil suppliers is INSANE and BAD. Guys, we’ve had Graza shoved down our necks for half a decade now, who are you trying to fool with that packaging?????
I love to see your marketing degree and cooking expertise collide
Certainly our olive oil isn’t a lifestyle accessory for Instagram. This does not apply to all small production olive oil makers. We don’t do a second pressing so there is no sizzle coming from us!
I'm biased, because these are my exact thoughts, but great take!
The aesthetic groupthink observation is spot on. Every DTC brand now feels like it went through the same branding agency. What's intresting is how this works sometimes like with Bold Bean making people actually care about beans. The cultural laundering bit about olive oil is brillant. Taking somthing ancient and turning it into content for people with good aprons is such a perfect way to describe modern food marketing.
It’s conflicting - sometimes I appreciate the increased awareness of a good and under-appreciated ingredient (beans) and I love that people get to see how good they can be when done well. On the flip-side, you can get sans serif jarred beans in any Turkish shop for £1.29. But I suppose that’s a bit like designer clothing; slap a label on it and bang
That Waitrose £8 extra virgin is a solid option on the price to quality ratio front.
DOING THE LORDS SUBSTACKING: the me-too-ification of the UK shoppy shop olive oil suppliers is INSANE and BAD. Guys, we’ve had Graza shoved down our necks for half a decade now, who are you trying to fool with that packaging?????
I have stopped buying oatly because the copy bothers me so much. Eek.
Same! I actually can’t take it anymore
I don’t want it to try and be my friend haha